Customer Experience | Customer journey mapping | Customer satisfaction & NPS | Loyalty & retention
![](https://savanta.com/us/wp-content/uploads/sites/2/2022/07/Steve-King-scaled-1.jpg.webp)
Steve King
Senior Vice President: Customer Experience
08/02/2022
Personalisation is about using what businesses know about a customer to build an individual relationship with them. Offering them advice or products based on known behaviour or preferences.
Download our free guide to maximising revenues through building individual relationships between your customers and your brand.
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