The Rise of UX panel discussion

Ever since the phrase “UX” was coined in 1995 by Don Norman, the relationship between market research and user experience research has been a mystery to many. There’s a heated debate in the insights community about whether one is a part of the other, if the two co-exist within the same function, or if they’re completely different disciplines.

One thing is certain: as more audiences engage with brands digitally, experience research (whether user, customer, human, employee, or patient) is not a trend that’s going to go away.

Our online panels hosted by Savanta’s EVP of Innovation & Strategy Nikki Lavoie will explore the historical relationship between MRX and UXR and lay out predictions for what the future has in store for these dynamic research functions.

EMEA/APAC: Thursday, April 20th at 11am CET (10am BST, 6pm PHT): Register here
Americas: Friday, April 21st at 12pm Pacific/3pm Eastern (8pm BST/9pm CET): Register here